Then do this before anything else →
> You're in.
You just made the
right call.
right call.
Realtors who get good at AI right now will have a lead that compounds for years. You're one of them.
Watch the video, complete your one-time setup, then mark this done — your workflows will be ready and waiting.
Your Workflows
What are you
working on today?
Selling a property
Win the listing. Price it right.
Market it beautifully.
Market it beautifully.
Working with a buyer
Help buyers feel confident—
and win in competitive markets.
and win in competitive markets.
Leasing a property
Fill rentals faster with better listings.
Getting Started
Up and running
in four steps.
New to Closr AI? Follow these in order. Shouldn't take more than 15 minutes.
✓
Purchase complete
You're in. Closr Core is yours — all four workflows, all future updates to them, no subscription.
Done
2
Set up Claude + build your Agent Context Card
Set up your free Claude account, create a Closr AI Core project, and paste in your Agent Context Card. This is the one-time setup that makes every workflow sound like you — Claude will know your voice, your market, and your style from this point forward. Follow the setup guide, then open the generator.
Read the Claude setup guide →
Open the Context Card generator →
3
Run your first workflow
Pick whatever you need most right now — a listing package, a CMA, a buyer brief. Open the generator, fill it in, paste the prompt into Claude, and see what comes out.
Go to your workflows →
Documentation
Everything you need
to know.
Workflow Guides
Your complete step-by-step reference for every workflow — come here when you want to know exactly how to run each generator, what Claude will produce, and how to get the sharpest outputs.
4 workflows covered
🏠 Listing Marketing Suite
📊 CMA & Pricing Strategy
📋 Buyer Consultation Package
⚖️ Property Comparison
Claude Setup Guide
Create your Claude account, set up a Project, and paste in your Agent Context Card — the one-time setup that makes everything work.
Tips & Best Practices
How to get sharper outputs, troubleshoot common issues, stay organized across deals, and get more out of every chat.
FAQ
Common questions
Do I need Claude Pro to use Closr AI? ▾
No — all four workflows run on Claude's free plan. Claude Pro gives you higher usage limits and longer context, which helps on complex CMA reports, but it's not required to get started.
Can I use these workflows on mobile? ▾
Yes. The generators work in any browser including mobile Safari and Chrome. Claude's app is also available on iOS and Android, so you can paste and run from your phone.
How do I update my Agent Context Card? ▾
Open the generator, fill it in with your updated details, and replace the system prompt in your Claude Project. Takes about 3 minutes. We recommend reviewing it every few months or whenever your focus market changes.
Will I get access to future workflow updates? ▾
Yes — updates to all Closr Core workflows (Listing Agent, Buying Agent, Leasing Agent) are included at no extra charge. New workflow packs will be a separate product.
The output doesn't sound like me — what do I do? ▾
This almost always means the Agent Context Card needs more detail. Add a sample email you've written, specify your tone more precisely, and include your market's specific language. The more Claude knows about your voice, the tighter the output.
> Workflow Guides
How to use
every workflow.
Step-by-step walkthroughs for all four generators. Start with the one you need most.
🏠 Listing Marketing Suite
📊 CMA & Pricing Strategy
📋 Buyer Consultation Package
⚖️ Property Comparison
For Listing Agents
🏠 Listing Marketing Suite
From your property details to a fully polished listing package — MLS remarks, social posts, emails, and a staging brief — in one pass. Built for realtors who want to go from showing notes to market-ready in minutes, not hours.
What you'll get
MLS RemarksReady to paste directly into your MLS listing description
Property One-PagerClean copy for flyers, brochures, and other print materials
Social Media CalendarPosts for every stage of the listing cycle — pre-launch, open house, and sold
EmailsSphere announcement to generate early interest + post-showing feedback request
Staging BriefSpecific tips on how to present and market this particular listing
01
Open the generator in Listing Package mode
From the dashboard, click Create a Listing Marketing Suite. Confirm the toggle at the top is set to Listing Package.
02
Enter a complete property address
Include city and state or province — even though this is also in your Agent Context Card. The reason: Claude uses the full address to crawl the web for neighbourhood highlights specific to your property's location. A partial address means Claude can't look anything up.
03
Add what Claude wouldn't know from an address alone
The Property Highlights field is where you add the things that matter: finishes, recent renovations, house positioning (corner lot, backing onto green space), views, upgrades, and anything else that makes this home stand out. Claude will find the neighbourhood anchors — your job is to give it the inside edge.
💡 Be concrete. "2 blocks from Whole Foods on Lamar" beats "close to amenities" every time. Specific details translate directly into specific, compelling copy.
04
Provide the selling details
Enter list price, possession timeline, and any relevant conditions. These shape the CTA language in your emails, the urgency framing in social posts, and how the one-pager is positioned. A "motivated seller, flexible close" reads very differently than "offers reviewed after 7 days."
05
Generate, paste into Claude, review five tabs
Click Generate Prompt, copy, open Claude inside your Closr AI Core project, and paste. Claude runs a live web search before writing — the first few seconds may look slow. That's normal. The output is an interactive card with five tabs: MLS Listing · One-Pager · Social · Emails · Staging. Copy what you need straight into your tools.
💡 If a social post feels off-brand, tell Claude which format you'd prefer: Detail Drop, Neighbourhood Hook, Lifestyle Scene, Surprising Stat, or The Question. It'll rewrite to order.
After your first run — prompts to keep going
"The listing has been sitting for 3 weeks — what would you change about the marketing approach?"
"Rewrite the MLS description for a price reduction announcement"
For Listing Agents
📊 CMA & Pricing Strategy
An AI-assisted CMA built around a human-in-the-loop approach — Claude does the market research and adjustment math, you validate it with your knowledge of the micro-market. The result is a data-backed pricing recommendation you can walk into any listing presentation with confidence.
What you'll get
Comp Adjustment GridPer-comp adjustments for every key difference from your subject property — with reasoning
Pricing StrategyThree scenarios (aggressive / recommended / conservative) with tradeoffs, framed so you can present them clearly to sellers
Market SnapshotCurrent state of your market: supply, demand, DOM trends, and sale-to-list ratios
Marketing GuidanceHow to position your listing given what the market data is telling you right now
01
Switch to CMA Analysis mode
Open the Listing Agent generator and toggle to CMA Analysis at the top. Fill in your subject property — address, beds, baths, sqft. The most important fields here are the key features that make it stand out: condition, updates, positioning, anything that makes a direct comparison to a comp imperfect.
02
Load in your comps
For each comp, upload the MLS export PDF (the parser auto-fills key fields) or enter manually. Either way, validate that the pulled data looks right before generating. The most important things here: the key differences between each comp and your subject, and if you have it, the market conditions at the time of sale. Claude will research this independently, but if you have that data on hand it gets cross-checked by AI.
💡 You don't need perfect comps. If a comp has a notable flaw — older kitchen, busy street, larger lot — note it. Claude will factor your context into the adjustment sizing.
03
Enter your current market conditions
Claude performs general market analysis as part of every CMA, but you may have something more specific: a pocket of the neighbourhood that moves differently, recent off-market sales, inventory you know is coming. As a realtor, you have a deeper understanding of neighbourhood-specific trends and micro-market data than any AI. Enter it here — Claude will incorporate it into the report and flag if it diverges from what the broader data shows.
04
Generate, paste, and walk your seller through it
Paste into your Closr AI Core project. The output includes a per-comp adjustment card, three pricing scenarios, a market snapshot stat strip, and a seller narrative you can adapt for the room. Screen-share it or print it — either works. Market time adjustments are AI-assisted and clearly flagged so your seller knows what's data and what's judgment.
After your first run — prompts to keep going
"Based on this CMA, how should I approach the negotiation if the seller won't budge below $X?"
"The seller is pushing back on my pricing — help me respond"
"Write me talking points for the listing presentation using this CMA"
For Buying Agents
📋 Buyer Consultation Package
Designed to help you find the right neighbourhood match for your buyers, win their business with your knowledge of the area, and walk into your first consultation with a structured plan — including an offer strategy — already in hand.
What you'll get
Neighbourhood Matching2–3 area recommendations that fit your buyers' criteria and situation, with sample listings pulled from live search results as real examples
Offer StrategyGiven current market conditions in those areas — how best to construct an offer: price target, deposit, conditions, and timing
01
Open the generator in Buyer Consultation mode
From the dashboard, click Buyer Consultation Package and confirm the toggle is set to Buyer Consultation at the top of the generator.
02
Complete the buyer profile — be as specific as you can
Enter budget, must-haves, nice-to-haves, timeline, situation (first-time buyer, relocating, upsizing, etc.), and Target Area. A focused profile produces focused recommendations — the more specific you are, the more useful the output. "Young couple, remote workers, want walkability, moving from out of province, flexible on timeline" gives Claude dramatically more to work with than "couple, $800k budget."
💡 The Target Area field is your most important input. "West end of Toronto" or "North Austin near Domain" will tighten the neighbourhood results to exactly where your buyer wants to be. Without it, Claude casts too wide a net.
03
Generate, paste, and walk through it with your buyer
Paste into Claude. Claude searches for neighbourhood data and pulls sample listings from Realtor.ca (Canadian markets) or Zillow/Redfin (US markets) — one real listing per neighbourhood so your buyer has something concrete to react to. Start with the neighbourhood matches, show the samples, then move to the offer strategy. The Timing Assessment gives an honest verdict — Buy Now / Proceed with Caution / Consider Waiting — so your buyer sees you're advising on data, not just motivation to close.
After your first run — prompts to keep going
"My buyer just got countered at $X — how should we respond given the market conditions you outlined?"
"The buyer is getting cold feet — help me address their concerns"
For Buying Agents
⚖️ Property Comparison Battlecard
About to make an offer and need help making a decision? This is your data-driven method for weighing the pros and cons between two properties — head to head, feature by feature. Add mortgage details and it also calculates the full monthly cost breakdown so your buyers can see exactly what each option means for their budget.
What you'll get
Property ComparisonHead-to-head feature comparison across every key attribute — side by side, nothing left out
Monthly Cost BreakdownMortgage, HOA, and maintenance calculated side by side given current interest rates and mortgage approval — so the financial picture is clear
01
Switch to Property Comparison mode
Think of this as the step after your Buyer Consultation — you're no longer searching for a property, you're deciding on one. Open the Buying Agent generator and toggle to Property Comparison. The goal here is to give your clients a data-backed recommendation they'll feel confident acting on.
02
Re-enter your buyer context
Even if you ran the Buyer Consultation Package recently, re-entering buyer context here is intentional. Their situation, priorities, or financial picture may have shifted since that first meeting — they may have new thoughts going into actually making an offer. A fresh entry means the battlecard reflects where they are now, not where they were two weeks ago.
03
Enter both properties — every field matters
Include as much as you know for each property: address, price, beds, baths, sqft, parking, HOA, lot size, and anything notable about the home. The richer the input on both sides, the more meaningful the comparison that comes out.
04
Add mortgage approval data to unlock the cost breakdown
This is where the battlecard gets really powerful. Enter down payment percentage, interest rate, and estimated HOA and maintenance — and Claude generates a full monthly cost breakdown for each property side by side. Actual numbers your buyer can weigh against their budget. This turns a features conversation into a financial one, and buyers who see the numbers make decisions faster.
💡 Even rough estimates are useful. If HOA isn't confirmed yet, use a typical range for the building type. You can always rerun with exact numbers once you have them — just tell Claude the updated figure.
05
Use it while you're still in the room
Paste into Claude and open the battlecard on your laptop or phone while your buyer is still with you. Walk through the comparison, look at the monthly costs together, and let the data carry the conversation. Buyers who see numbers get decisive faster than buyers who go home to "think about it."
After your first run — prompts to keep going
Before a decision
"My clients are torn — write me a tiebreaker recommendation I can walk them through"
"They love Property A but keep coming back to the price — help me make the case for why it's worth the premium"
"The seller on Property B just dropped $15k — does that change the recommendation?"
Around the monthly costs
"My clients are nervous about the higher monthly number — can you reframe this in terms of what they're actually getting per dollar?"
"Rerun the costs at 6.2% instead — rates just moved"
"They're considering 10% down instead of 20% — show them what that does to the monthly"
After they've chosen
"We're moving forward on Property A — now build me the offer strategy"
"Write a post-showing summary I can email them tonight to keep their confidence up"
"They got cold feet overnight — help me get them back on track without being pushy"
> Tips & Best Practices
Get more out of
every workflow.
How to get sharper outputs, stay organized across your deals, fix common issues, and use follow-ups to keep working after the first run.
Getting the best results
One strong run beats three mediocre ones
Closr prompts are built to deliver ready-to-use outputs in a single run — not first drafts that need regenerating. The key is investing in your inputs upfront. A complete address, specific property highlights, and a detailed buyer or seller profile will get you something you can use immediately. If the output misses, stay in the same chat and refine — don't start over.
Tweak in the same chat, not a new one
Every chat is a live workspace. Claude remembers everything you've entered in that conversation — the property, the buyer profile, the comps. When you want to adjust something, just say what you want changed. "Make the MLS copy more conversational" or "tighten the one-pager to 4 bullets" works better than regenerating from scratch and losing all that context.
Credits & usage
Closr prompts are intentionally large
The prompts are medium-to-large by design — they're tuned to produce complete, polished assets upfront with minimal back-and-forth. That means they use more credits per run than a simple question. If you're on the free tier and running workflows daily, you'll hit limits quickly. If you're an active agent, Claude Pro is worth it. It removes the usage caps and handles the longer prompts without throttling.
How to check your usage
In Claude, click your profile icon (top right) → Settings → Usage. You'll see your message count and when your limit resets. On the free tier, limits reset daily. On Pro, the window is longer and the cap is much higher. If you're regularly hitting limits mid-deal, that's your sign to upgrade.
Troubleshooting
Claude returned code instead of a rendered artifact
Just tell it: "Display the artifact" or "Render this as a visual." Claude will convert the code into the interactive card. This sometimes happens on the first run — one follow-up message fixes it every time.
My output looks plain — no formatting, no tabs, no visual layout
Check your Claude settings: go to Settings → Feature Preview and confirm Artifacts, AI-powered Artifacts, and Inline Visualizations are all turned on. Without these, Claude outputs plain text instead of the interactive card.
Claude can't search the web / neighbourhood data is missing
Go to Settings → Capabilities → Network Egress and make sure it's enabled. This is what allows Claude to do live web research for neighbourhood details and market conditions. Without it, Claude will skip the web search step and fall back to general knowledge.
The output doesn't sound like me
This almost always means your Agent Context Card needs more detail. Add a sample email or caption you've written, describe your tone more precisely ("conversational, not corporate"), and specify anything about how your clients communicate. The more Claude knows about your voice, the better every output gets.
Staying organized
Rename your chats — one deal, one conversation
Every new property or client should get its own chat inside your Closr AI Core project. Rename each conversation so you can find it later. Two formats that work well:
📍 3497 Exploration Way, Austin
👤 Marcus & Priya Delgado
This keeps all your follow-up conversations, output revisions, and client notes attached to the right deal — and means you can pick up exactly where you left off if a deal goes quiet and comes back weeks later.
Your chat is a live workspace
The follow-up is where the real value is
Every chat you open for a property or client is a live workspace — not a one-shot transaction. Claude remembers everything you've entered in that conversation. You can make edits, ask follow-up questions, provide additional context as a deal evolves, respond to new information. The follow-ups below aren't extras — they're just as valuable as the first output.
🏠 After the Listing Package
"The listing has been sitting for 3 weeks — what would you change about the marketing approach?"
"Rewrite the MLS description for a price reduction announcement"
📊 After the CMA
"Based on this CMA, how should I approach the negotiation if the seller won't budge below $X?"
"The seller is pushing back on my pricing — help me respond"
"Write me talking points for the listing presentation using this CMA"
📋 After the Buyer Package
"My buyer just got countered at $X — how should we respond given the market conditions you outlined?"
"The buyer is getting cold feet — help me address their concerns"
⚖️ After the Property Comparison
Before a decision
"My clients are torn — write me a tiebreaker recommendation I can walk them through"
"They love Property A but keep coming back to the price — help me make the case for why it's worth the premium"
"The seller on Property B just dropped $15k — does that change the recommendation?"
Around the monthly costs
"My clients are nervous about the higher monthly number — can you reframe this in terms of what they're actually getting per dollar?"
"Rerun the costs at 6.2% instead — rates just moved"
"They're considering 10% down instead of 20% — show them what that does to the monthly"
After they've chosen
"We're moving forward on Property A — now build me the offer strategy"
"Write a post-showing summary I can email them tonight to keep their confidence up"
"They got cold feet overnight — help me get them back on track without being pushy"
> Setup Guide
Setting up Claude
for Closr.
01
Create your Claude account
Head to claude.ai and sign up for a free account — takes about two minutes.
Free vs Pro: Everything in Closr works on the free tier. That said, if you're planning to run workflows regularly — listings, CMAs, buyer reports every week — you'll hit free tier message limits quickly. Claude Pro removes those limits and is worth it for active agents.
Free vs Pro: Everything in Closr works on the free tier. That said, if you're planning to run workflows regularly — listings, CMAs, buyer reports every week — you'll hit free tier message limits quickly. Claude Pro removes those limits and is worth it for active agents.
💡 You can also use Cowork, Anthropic's free desktop app, instead of the browser. Either works — use whichever you're more comfortable with.
02
Turn on the right settings
Go to your Claude settings and enable two things:
Feature Preview → Artifacts. Turn on Artifacts, AI-powered Artifacts, and Inline Visualizations. This is what lets Claude generate the interactive HTML outputs you'll actually use with clients — listing packages, buyer battlecards, CMA reports. Without this, Claude is just a chatbot.
Network Egress. Enable this so Claude can do live web research — pulling current market data, interest rate context, and neighbourhood info when you need it. Your CMA workflow uses this.
Feature Preview → Artifacts. Turn on Artifacts, AI-powered Artifacts, and Inline Visualizations. This is what lets Claude generate the interactive HTML outputs you'll actually use with clients — listing packages, buyer battlecards, CMA reports. Without this, Claude is just a chatbot.
Network Egress. Enable this so Claude can do live web research — pulling current market data, interest rate context, and neighbourhood info when you need it. Your CMA workflow uses this.
03
Create your Closr AI Core project
In your Claude dashboard, click New Project and name it Closr AI Core.
Projects in Claude aren't just folders — they're persistent workspaces. Claude remembers everything you put in them across every conversation. All your workflows, outputs, and context live here.
Projects in Claude aren't just folders — they're persistent workspaces. Claude remembers everything you put in them across every conversation. All your workflows, outputs, and context live here.
04
Add your Agent Context Card to Project Instructions
Inside your Closr AI Core project, open Project Instructions. This is a permanent note Claude reads before every single conversation — before you type a word. It's your standing briefing.
Open the Agent Context Card generator, fill in everything you can: your name, brokerage, market, how you communicate, what your clients are like. Paste in samples of how you actually write — an email, a caption, a bio. The more you give it, the better every output gets.
Copy the result and paste it into your Project Instructions. Save it.
Open the Agent Context Card generator, fill in everything you can: your name, brokerage, market, how you communicate, what your clients are like. Paste in samples of how you actually write — an email, a caption, a bio. The more you give it, the better every output gets.
Copy the result and paste it into your Project Instructions. Save it.
💡 Spend real time on this. You only do it once — but it's the difference between outputs that sound like a template and outputs that sound like you wrote them yourself.
Open the Agent Context Card generator →
What's New
Latest updates
to Closr Core.
New
Apr 17, 2026
CMA Analyst — vertical adjustment layout
The comp grid now uses per-comp cards with a three-column layout (Adjustment · Amount · Reason). Much easier to read and walk through with sellers.
Update
Apr 14, 2026
CMA Analyst — MLS PDF upload
You can now upload MLS export PDFs directly for each comparable. Claude parses the key fields automatically — no manual data entry needed.
Update
Apr 10, 2026
Pricing updated — $99 promotional
Closr Core is now $99 for a limited window. Existing members are locked in at their purchase price forever.
Fix
Apr 6, 2026
Buying Assistant — battlecard cost assumptions
Monthly cost breakdown (mortgage, HOA, maintenance) now included in the battlecard output by default.
Support
Need help?
We've got you.
Send us a message and we'll get back to you within one business day. For quick answers, check the Documentation first — most questions are covered there.